Tuesday, January 06, 2009
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Why AdoRoi?

lead-manageEnhance productivity of your sales channel.

Automatically assign leads within 10 seconds of receipt.

ad perfomanceTrack your ad performance.

Identify the ads providing maximum leads, also locate your leads and agents handling them, with real-time status.

improve your dealerImprove your dealer/ front liner performance.

Get a unique feedback system prompting reminders for contacting leads.

effective-targetLead validation prior to distribution.

Validate leads automatically to reduce unnecessary traffic and target your campaigns more effectively, obtaining more out of your ad spends.

offer managementGet a simplified offer management solution.

Handle multiple local offers on a national ad canvass.

customer managementEnrich customer engagement.

Ensure response to customer queries within 3 seconds.

handy locatorOwn a handy locator tool.

Offer location- based information to the customers’ real-time and acquire Market Vacuum reports.
Welcome to AdoRoi

Making Advertising Scientific and Actionable

successMarkets are changing very fast. To survive and lead in such a market companies have to come out with winning strategies. For performing well the business requires cost effective, performance driven marketing.  With the ever-changing markets the number of products available to the consumers has increased and the number of available media for connecting with customers has also increased.

But the challenge is to devise a measure for the effectiveness of marketing activities on the whole. Presently we make assumptions about various consumer behaviors and outcomes, the statistical methods used are mostly based on sampling which cannot provide an accurate picture. It is very difficult to know the combined effects of online and offline marketing activities on sales, leads generated etc.
Do you often wonder?
  •  Is my marketing productive enough?
                                   Your analytics will show.
  •  Is it contributing to the financial bottom-line?
                                   Your ROI measurement of ad spends will tell you.
  • Is the media used ideal and efficient?
                                     Your Billboards speak to you.

adoroi logoIntroducing AdoRoi, a simple desktop solution that fully automates, monitors and measures ROI of ad spends.
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AdoRoi Philosophy

It was in the late 1930s that Claude Hopkins had propounded the theory of Scientific Advertising. His book, with the same name, proclaimed that in the hands of the right practitioner, advertising is no longer a gamble, but can be a scientific practice. The book had its followers, including David Ogilvy, who said that no one should enter (the world of) advertising if they had not read Hopkins’ book seven times. Interestingly, Hopkins also invented several devices to predict the response rates of ads, such as coupons.

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