| How to reduce burn, reduce cost of sales and increase sales productivity |
Challenges of the Sales DepartmentToday the growing sales network is associated as prosperity of any brand that depends on the trade network.Challenge today is the attrition and non-performance of significant portion of the sales network, which happens mainly due to:
Offerinfo Inquiry MonitorLinks sales to the Media DepartmentOfferinfo – InquiryMonitor seamlessly integrates the sales and the marketing divisions. The leads that originate from media spends, now appear on the mobile phones of the agents / front-lines in real-time, that not only leads to quick response to the customer but also this sense of fulfillment brings the motivation to the front-liner and makes him loyal. InquiryMonitor comes as a handy tool to the sales managers, to check the performance of their subordinates / front-liners and the agents. Managers exercise the full control as to whom the sales leads needs to be distributed in the designated geography. Further they have access to various collaborative tools like One Click Bulk SMS with personalized message and TeamTracker, which improves communication efficiency of the large sales teams. The unique Offerinfo lead distribution system, assigns leads to the trade network based not only on their geographic distance, but also their Efficiency (EFF Score). That means the leads are assigned only to those agents / front-lines who are efficient in terms of number of leads updated as well as closed, such an EFF Score is multiplied with the geo-logic distance while identifying the recipient/s for the lead. The Offerinfo's self-learning algorithm creates active competition among the potential recipients, as only the efficient ones get more leads, this competition among agents / frontlines creates the efficiency and higher performance of the sales territory, and such efficiency catapults the entire sales department. Thus InquiryMonitor is geared to increase collaboration and efficiency of the entire sales department and while doing so it also removes the disconnection between the sales and the Marketing departments. Lead ConvertorIn an age of rapid-response marketing, the emphasis is on speed of decision-making. The Interactive response system is the obvious choice of the marketers that results in shortening the time of the sales oriented creative advertisement cycle. LeadConvertor is a SMS based feedback system, which comes as an add-on to the online system of the lead feedback functionality of the Inquiry Monitor. Using LeadConvertor the agents / front-lines can update the status of the leads using a simple SMS, wherein the need to access to the internet for lead status updates is eliminated, further LeadConvertor comes with a preemptive reminder, wherein the SMS alert is sent to the frontlines reminding them to the contact the prospective customer on the scheduled date /time.
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