Current Scenario of the Media Department

Media planners mostly allocate large portions of their budgets to newspapers, magazines, televisions, radios, hoardings, POPs, newsletters etc., and they typically use the readership, TRP, RAM, TAM ratings, prime times, impressions, eyeballs etc., to ensure the success of their campaigns which is almost a prejudiced calculation on a relatively small sample which might be vague for the desired target segment.

Along with this, we are also witnessing major shifts of advertising from mass media to more specialized media, from general-focus advertising and marketing to data-based marketing, from traditional compensation to performance-based compensation.

The ultimate aim of the marketer is to pay for ad only if it performs.

The hurdle to make this a reality is the absence of a performance measuring tools of the conventional and new media on a common platform.

The Conventional Media even though pervasive and high reach has been on the loosing ground, and the new and social media with limited reach is slowly eating away its market share, NetPrice makes conventional media trackable and demonstrates the ROI it delivers vis-a-vis new media.

Offer info Media Monitor - Enlights Media Department

Offerinfo – Media Monitor brings the interactivity into the conventional ads, and , which now tell media managers as to which media, and communication is bringing more attention of the Customer and where is he?

Offerinfo makes factual comparisons across media and provides intelligence to the media managers that can result into performance oriented ad spend, which leads to targeted brand awareness and business as desired.

Media Monitor comes as a handy tool to the media and the marketing department which helps them to decide which media, which advertisement, which news paper, which television channel, which radio and which creative ad copy is working for them in a given geography. It further refines the analytics by measuring the conversions from awareness and desire for each advertisement campaign which in turn creates an opening as to make the ad campaigns more effective and thus making them derive more from the same advertisement budget.

For Example: OfferInfo Tool once deployed will inform which Slot on Zee TV gave more business to the company, was it the 8PM slot v/s 5PM slot, and doing so it also tells which geographical region is having the most potential, i.e. when the ad was released on KBC - Star, is it Kanpur having more potential than Nagpur, and if Kanpur is having more potential which area/location/pincode of Kanpur has most potential.etc. etc. All this in Real Time.

The Tool is destined to create Paradigm Shift, in Media Selling Business, which is currently driven by TRP's, TAM, Circulation, Readership, Impressions, Eyeballs,  and will now be Performance Driven...

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